At RimTyme Custom Wheels and Tires, Lombard, IL (“RimTyme Lombard,” “we,” “us,” or “our”), operated by Rims & Tires Lombard LLC, we are committed to safeguarding, preserving, and respecting your privacy rights. This Privacy Policy describes how we collect, use, disclose, and secure personal information we gather about you through our website (https://rimtymechicago.com), in-store interactions, our SMS messaging program, or other services (collectively, the “Services”). This policy applies solely to our Lombard, IL location. Upgrade your wheels and tires hassle-free with RimTyme – where your ride gets a whole new look!IL location.Upgrade your wheels and tires hassle-free with RimTyme – where your ride gets a whole new look!
For purposes of this Policy, personal information refers to data classified as personal information, personal data, or personally identifiable information under applicable data privacy and security laws. It does not include data excluded or exempted from those laws. Nothing in this Policy constitutes an admission that any specific data privacy or security law applies to RimTyme Lombard generally or in any specific context.
1. Your Consent to This Policy
You should read this Policy carefully to understand our privacy practices. By accessing, browsing, or using our Services, you confirm that you have read, understood, and agreed to this Policy. If you do not agree, you may not use the Services. This Policy applies regardless of how you access the Services, including via mobile devices.
We may provide additional privacy notices where appropriate. This Policy supplements any such notices and does not override them unless explicitly stated. For questions about our privacy practices, see the “Contact Us” section below.
2. Information We Collect
We collect information you voluntarily provide, information gathered automatically, and information from third parties. The categories of personal information we collect and their purposes are described below.
Categories of Personal Information:
Account Information: Name, zip code, email address, username, and password (e.g., when creating an account for payment plans or online inquiries).
Contact Information: Name, mailing address, email address, and phone number (e.g., when making purchases or applying for financing like Acima Leasing).
Commercial History: Purchase details, such as wheel/tire packages, payment information, and transaction dates.
Demographic Information: Name, email, employment details, household income, age, or gender (e.g., from voluntary surveys or financing applications).
Device Information: Hardware model, browser type, IP address, operating system, and settings, collected automatically via cookies or tracking tools.
Financial Information: Social Security number, income, or employment details for financing applications (e.g., Acima Leasing).
Geolocation Information: Location data from GPS, Wi-Fi, or cell towers, collected automatically with your consent.
Interests and Preferences: Preferences for wheels, tires, or promotional alerts (e.g., veterans’ deals, File and Ride events), collected directly or via analytics.
SMS Interaction Information: Phone numbers and opt-in confirmations for our SMS program.
Purposes for Collection:
Account Creation and Management: To manage accounts for purchases or financing (e.g., Acima Leasing).
Purchases and Services: To process wheel/tire purchases, installations, and payment plans.
Marketing and Advertising: To send SMS promotions (e.g., $300 cash back for veterans) or analyze campaign performance.
Customer Service: To respond to inquiries via phone (+1 224-261-7800) or email (backoffice@rimtymechicago.com).
Analytics and Research: To improve Services and personalize content.
Website Security: To protect against unauthorized access or fraud.
3. How We Use Cookies and Tracking Technologies
We use cookies, tracking pixels, and similar tools to enhance your experience on our website (https://rimtymechicago.com). These collect data like IP addresses, browser types, and navigation patterns to:
Estimate audience size and usage patterns.
Store preferences for personalized content.
Deliver relevant ads or promotions (e.g., winter savings).
Recognize returning visitors.
Types of Cookies:
Essential: Required for website functionality (e.g., navigation).
Functionality: Personalize content and remember preferences.
Analytics/Performance: Track visitor behavior to improve Services.
Advertising: Deliver targeted ads for wheel/tire promotions.
You can manage cookies via browser settings, but disabling essential cookies may limit website functionality. Our website does not currently respond to “Do Not Track” signals. For more information, visithttps://www.aboutcookies.org/.
4. SMS Messaging Program
By opting into our SMS program, you agree to receive text messages from Rims & Tires Lombard LLC (RimTyme Custom Wheels and Tires) about:
Promotions: Offers like File and Ride sales events or new wheel/tire arrivals.
Service Updates: Appointment confirmations and reminders for wheel/tire installations.
Payment Reminders: Updates on financing plans (e.g., Acima Leasing).
Key Details:
Opt-In: Consent is obtained via:
Website forms (e.g., “Get Pre-Approved” on rimtymechicago.com) with a checkbox: “I agree to receive promotional and notification SMS. Message and data rates may apply. Reply STOP to opt out.”
Texting “RIMTYME” to +1 224-261-7800, followed by a confirmation: “Welcome to RimTyme! You’re subscribed to SMS about wheels, tires, and deals. Msg & data rates may apply. Reply STOP to opt out.”
In-store signups at our Lombard, IL location with a signed consent form.
Message Frequency: Approximately 2–5 messages per month, depending on promotions and services.
Opt-Out: Reply “STOP” to any message or contact us at +1 224-261-7800 or backoffice@rimtymechicago.com.
Carrier Fees: Message and data rates may apply, depending on your mobile plan.
Prohibited Content: We do not send messages involving sensitive personal information or prohibited content (e.g., cannabis, hate speech).
Consent is stored in our CRM system for compliance. See our full Terms of Service at rimtymechicago.com/terms.
5. Sharing Your Information
We may share your information with:
Service Providers: Third parties like Acima Leasing or SMS providers, bound by confidentiality agreements.
Legal Compliance: Authorities, if required by law or to protect our rights.
Business Transactions: Third parties during mergers, acquisitions, or asset sales by Rims & Tires Lombard LLC.
Affiliates: Our parent company (Rent-A-Center Franchising International, Inc.) or affiliates for operational purposes.
We do not sell your personal information to third parties for marketing purposes.
6. Your Choices
SMS Opt-Out: Reply “STOP” to any text or contact us at +1 224-261-7800 or backoffice@rimtymechicago.com.
Cookies: Adjust browser settings to disable cookies (may affect website functionality).
Data Access/Correction: Contact us to review or update your information.
Marketing Emails: Unsubscribe via links in emails, though we may still send non-marketing communications (e.g., payment reminders).
7. Data Retention
We retain personal information only as long as necessary for the purposes outlined (e.g., processing purchases, fulfilling financing agreements). We may retain data longer to comply with legal obligations, prevent fraud, or protect our rights. Upon your request, we will delete your information unless required by law or contract.
8. Data Security
We use industry-standard measures, such as encryption for payment processing and secure storage for SMS data, to protect your information. However, no system is completely secure, and we cannot guarantee absolute security. In case of a breach, we will notify you as required by law.
9. Third-Party Links
Our website may link to third-party sites (e.g., Acima Leasing). We are not responsible for their privacy practices. Please review their policies before sharing information.
10. Children’s Privacy
Our Services are not intended for children under 13. We do not knowingly collect their information. If you are under 18, a parent or guardian must place orders. Contact us if you believe we have collected data from a child under 13.
11. Policy Changes
We may update this Policy to reflect changes in our practices or legal requirements. Updates will be posted athttps://rimtymechicago.com/privacy with the “Last Updated” date. Significant changes will be communicated via email or website notice.
12. Contact Us
For questions about this Policy or our SMS program, contact our Wheel Advisors:
Phone: +1 224-261-7800
Email: backoffice@rimtymechicago.com
Address: RimTyme Custom Wheels and Tires, Lombard, IL
